A Look Into Audi’s History

buttera-4Audi has always been one of the names that come to mind when it comes to German vehicle engineering. Audi’s History goes back more than a century, way back to the dawn of automobiles. If you happen to drive an Audi, knowing the brand’s humble beginning might make you appreciate your vehicle that much more.

How Audi Began

It all started in 1899 when August Horch founded the company Horch & Cie, in Cologne, Germany. It was here that he created the brand’s first automobile. Horch would later part ways with the business due to differing opinions with his team. He would go on to form a second, separate company. Since his surname was already used and trademarked, he would name it using the Latin translation of his last name: Audi.

Introducing the Four Rings

Audi’s four interlinked rings has a deep history in itself. In 1932, the brand formed a joint partnership with three other auto brands: Horch, Wanderer, and DKW. The four rings symbolize each of these brands. The union of the brands collectively became known as Auto Union AG.

Audi Becomes a Subsidiary of Volkswagen

By 1949, Auto Union AG established a second headquarters, known as Auto Union GmbH, in Ingolstadt. The majority of Auto Union GmbH was later acquired by Benz in 1958. The shares would eventually be sold to Volkswagen in 1966.

To this day, the two brands remain closely interlinked, hence why we provide VW and Audi services. Both brands utilize a similar platform and mechanics under the hood, not to mention similar technology.

Drive a German Vehicle? Bring It on Over to Us

Buttera Motors is your go-to service for Audi & VW repairs in Kirkland and the surrounding cities. Our story is just as extensive as Audi’s history with origins dating back to the early 1900s.
Edited by Justin Vorhees

Automobile Servicing for German-Made Vehicles

VW and Audi service in Bothell, Bellevue, Kirkland, Kenmore, Redmond & Woodinville